This weekly, and sometimes daily, column showcases fresh, colourful, innovative musings, with a focus on design, marketing and culture to inspire thought-leaders.
A few weeks ago Puff Daddy/Diddy-P was lamenting that the high cost of fuel is cutting into his first class diamond encrusted, 1800 tequila sipping international playa lifestyle. As a result he is now opting to fly commercially.
I realize we are a world apart, Diddy and I, but I had a great experience with Porter Airlines this week when I flew to Montreal and I think Diddy should give it a go.
If MadMen, or Apple created their own airline Porter would be it.
Stewardess in pillbox hats and uniforms designed by Pink Tartan
gorgeous lounges with complimentary coffee, tea, bottles of water, cookies and newspapers
no harassing security guards
simple blue iconic graphics that make me actually like raccoons.
wine...for free on the flight... free wine people, served in glasses, not plastic cups.
oh and, an on time safe uneventful flight
The attention to detail is exquisite. When we talk about brand touchpoints, this one has got it all covered. Nothing felt too contrived, yet nothing was left unbranded.
I felt like I was nobody who walked into a somebody experience.
I heart Porter Airlines... now it needs to add a leg to Chicago.
Its a Maslow's hierarchy kind of thing. People love to get it on. It feels great. Its not that I want to always mix business and pleasure but that's what marketing can be about too, getting people to feel a certain way... and why not make them feel like doin' it?
Check out two out there examples of selling sex... not even subtly. Literally, here it is on platter, sex.
The first one is drrrty - not for the faint of heart. The second one is very seductively sexy.
Apparently the youngest suffers from a slightly lower IQ.
But, if you ever met Laura you would recognize her ablity to quote Simpson episodes, spit out random rap lyrics and her always incredibly insightful advice as early signs of genius.
I think that is because the youngest is always loved the most. I know us older sibs would say that of Laura... and besides you should believe me because apparently I would have the highest IQ.
Afterall you only have one chance to make a first impression.
I am just going to keep it simple and tell you about the highlight of my day. I am in Montreal on business and visiting this store was my 1# personal mission. They are an independant Canadian publishing company focusing on uber amazing graphic novels.