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Showing posts with label Nike. Show all posts
Showing posts with label Nike. Show all posts
Sunday, July 31, 2011
Tuesday, October 26, 2010
LeBron - what?
Nicole, thank you for always sending me great little tid-bits to comment on.
They always make me stop and think.
Today's gift from Nicole is LeBron's new NIKE commercial.
Yes, LeBron we get it... you think we (or is it Cleveland?) demonizes you for wanting to play your best basketball ever. All I have to say is 'Just do it.'
You earned it, you worked hard. Go out and win big. Just don't forget to give back.
As for Wieden Kennedy, who I think did this ad, I love your work (one link per word). Almost always. But I agree with my dear friend Nicole, perhaps a tad 'Tiger-inspired.. non?'. I think the concept is interesting - trying to humanize a god (okay... we all know that's a stretch). But is this the strongest idea? (you already know how I feel about the execution)...No, I don't think it is. Too soon. I would've liked something less selfish, less LeBron. Less King James. I would've preferred something about the good that comes from change and challenge. Challenges are everywhere, but its what you make out of them that separates the players from the ballers (or something like that).
Anyhoo... LeBron, I wish you well. I am super fan. If I didn't already admire (read love, but that sounds creepy) Steve Nash so much, maybe you would be my #1(3).
Say hi to Bosh...where is his ad? Toronto is still feeling burned.
They always make me stop and think.
Today's gift from Nicole is LeBron's new NIKE commercial.
Yes, LeBron we get it... you think we (or is it Cleveland?) demonizes you for wanting to play your best basketball ever. All I have to say is 'Just do it.'
You earned it, you worked hard. Go out and win big. Just don't forget to give back.
As for Wieden Kennedy, who I think did this ad, I love your work (one link per word). Almost always. But I agree with my dear friend Nicole, perhaps a tad 'Tiger-inspired.. non?'. I think the concept is interesting - trying to humanize a god (okay... we all know that's a stretch). But is this the strongest idea? (you already know how I feel about the execution)...No, I don't think it is. Too soon. I would've liked something less selfish, less LeBron. Less King James. I would've preferred something about the good that comes from change and challenge. Challenges are everywhere, but its what you make out of them that separates the players from the ballers (or something like that).
Anyhoo... LeBron, I wish you well. I am super fan. If I didn't already admire (read love, but that sounds creepy) Steve Nash so much, maybe you would be my #1(3).
Say hi to Bosh...where is his ad? Toronto is still feeling burned.
Friday, June 4, 2010
Happy BASKETBALL weekend
Andre 3000 + basketball + Nike = HEAVEN (click here in case video doesn't work)
What cute little ditty... diddy?
NBA finals are upon us and the Lakers are up 1-0 against the Celtics.
Bryant is a Giant but come on Celts - beat 'em bust 'em. If the Suns can't get it, you should.
Happy Weekend!
Thursday, April 8, 2010
Tiger Woods - love it or hate it
Yes, he 'sexted' a bunch of ladies, cheated on his wife, humiliated his family, his friends, his sponsors. He's a dog. But if nothing else, America loves a comeback story. Look at Britney and Martha. And if Jesus Saves, well, then all the better story in the money-loving, God-fearing man's world that Tiger golfs in.
I have alot to say about Tiger. A supremely gifted golfer, but dumb as a post. His 'people' were complete baffoons and his emotionally revealing press conference a few weeks ago was just part of an overly scripted timeline to get him to this day... the day the 2010 masters begin.
To commemorate the eve of Tiger's return, Nike aired a 30:second black and white ad. A single camera locked on Tiger's face while a narration of his deceased father played in the background. How did WK ever find the dad's script in the first place is a miracle. This Nike's ad is perfect. Not because its an amazing execution, I'd say its a little heavy on the pouting face. And while I do feel emotion, its mixed. However, to me what makes the ad great is the timing and the assumptions it makes. It assumes you know Tiger's story. It assumes you know its the day before the masters, the day before the big comeback (in fact it assumes a comeback). It assumes you know about the importance of his father in his life.
Way to go Nike. I liked how you protected your brand, and delivered a provoking piece of creative. You aren't being direct in your approval or disapproval, in fact you detach your own opinion of the situation. Yet somehow you were able to tell a story and start a conversation at the same time.
Love it or hate it, this ad is the best timed, beautifully orchestrated bit of messaging that has come out since, well, since Tina Fey looked amazingly like Sarah Palin and brought down the republican party.
Tiger is lucky to have Nike. And Nike is lucky to have Tiger. Milk drinkers won't get the job done on this day. Apparently, golfers who have a penchant for pole dancers and who wear Nikes just might though. If Nike did a boring ad of golfing greats, I would've gone unnoticed. So would the story of an old duster cheating on his wife. Tiger has been given a mulligan, and people want to see what he'll do with it.
click here for more perspective from Canadian marketers.
I have alot to say about Tiger. A supremely gifted golfer, but dumb as a post. His 'people' were complete baffoons and his emotionally revealing press conference a few weeks ago was just part of an overly scripted timeline to get him to this day... the day the 2010 masters begin.
To commemorate the eve of Tiger's return, Nike aired a 30:second black and white ad. A single camera locked on Tiger's face while a narration of his deceased father played in the background. How did WK ever find the dad's script in the first place is a miracle. This Nike's ad is perfect. Not because its an amazing execution, I'd say its a little heavy on the pouting face. And while I do feel emotion, its mixed. However, to me what makes the ad great is the timing and the assumptions it makes. It assumes you know Tiger's story. It assumes you know its the day before the masters, the day before the big comeback (in fact it assumes a comeback). It assumes you know about the importance of his father in his life.
Way to go Nike. I liked how you protected your brand, and delivered a provoking piece of creative. You aren't being direct in your approval or disapproval, in fact you detach your own opinion of the situation. Yet somehow you were able to tell a story and start a conversation at the same time.
Love it or hate it, this ad is the best timed, beautifully orchestrated bit of messaging that has come out since, well, since Tina Fey looked amazingly like Sarah Palin and brought down the republican party.
Tiger is lucky to have Nike. And Nike is lucky to have Tiger. Milk drinkers won't get the job done on this day. Apparently, golfers who have a penchant for pole dancers and who wear Nikes just might though. If Nike did a boring ad of golfing greats, I would've gone unnoticed. So would the story of an old duster cheating on his wife. Tiger has been given a mulligan, and people want to see what he'll do with it.
click here for more perspective from Canadian marketers.
Friday, October 2, 2009
Running in Video Games
I grew up playing Nintendo, and all of the Super Marios... and playing Sega Genesis and Sonic the Hedge Hog.
Add both of those into a blender with a pair of Nike shoes and this is what you'll get.
p.s. love that Nike does some rad non-30second TV spot regulated creations. Brilliant... what do they know about media that everyone else doesn't?
Add both of those into a blender with a pair of Nike shoes and this is what you'll get.
Nike Free Run Supernatural from Joseph Cartman on Vimeo.
p.s. love that Nike does some rad non-30second TV spot regulated creations. Brilliant... what do they know about media that everyone else doesn't?
Friday, June 5, 2009
Happy Weekend - Leroy Smith
Check out NIKE's tribute to Michael Jordan's induction to the Basketball Hall of Fame.
click here for the microsite.
Here are few pics from their wallpaper collection... love 'em.
click here for the microsite.
Here are few pics from their wallpaper collection... love 'em.
Saturday, April 25, 2009
Nike presents Onwards by James Jarvis
Very quietly beautiful animated story.
No product placement...I hope to see more of James' work.
Onwards from akqa on Vimeo.
click here for more about the video.
Tuesday, October 7, 2008
The Brains in Advertising
Here are two very cool ads, for two very cool brands.
But, the catch is they seem to be derived from the same 'central nervous system' concept.
They came from the same ad agency, Wieden + Kennedy Amsterdam. I love all things WK, but this coincidence is a tad to coincidental for me. Was the CD on vacation that week? I think these are a both a tad too similar in concept, albeint different in execution.
Thoughts??
Here is the first one:
But, the catch is they seem to be derived from the same 'central nervous system' concept.
They came from the same ad agency, Wieden + Kennedy Amsterdam. I love all things WK, but this coincidence is a tad to coincidental for me. Was the CD on vacation that week? I think these are a both a tad too similar in concept, albeint different in execution.
Thoughts??
Here is the first one:
Click on the image it will take you to a site to view it.
And now the second:
Here are my thoughts, aside from the whole same agency brain concept similarity:
I always love Nike ads. It is truly the only true brand I am loyal too. However.... Coke Zero's 'jabba the hut' brain, eyeball and tongue ads have a soap opera quality about them that truly engages. I like their stories, their personalities... its all around great and it really carves out a new identify for this Coke product. Nike takes great creative leaps and its great to see that WK is able to do the same, and succeed for Coke Zero.
Here are my thoughts, aside from the whole same agency brain concept similarity:
I always love Nike ads. It is truly the only true brand I am loyal too. However.... Coke Zero's 'jabba the hut' brain, eyeball and tongue ads have a soap opera quality about them that truly engages. I like their stories, their personalities... its all around great and it really carves out a new identify for this Coke product. Nike takes great creative leaps and its great to see that WK is able to do the same, and succeed for Coke Zero.
Tuesday, September 30, 2008
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