The timing of consumer research is critical.
For optimal benefit and usage, I believe that the research should come before the creative brief is written, not after in order to test the creative concept.
Arnold did post-concept testing of TBWA's infamous Apple spot. It actually won a pencil at the 2008 One Show.
Imagine if Apple did the research, and took the feedback:
Click here to watch the original Apple 1984 commercial.
Showing posts with label One Show. Show all posts
Showing posts with label One Show. Show all posts
Sunday, May 3, 2009
Subscribe to:
Posts (Atom)
