Zac Posen is about to releae his new Target inspired/designed line up of afford chic-frocks just in time for American prom season.
Snappy little video directed by Gia Coppola (yes.. that family). It's a nice fun spot, and embodies the energy of the Zac Posen line in a way that Target might not have been able to do on its own. Interestingly absent is the branding for both ZPs line or the retail outlet itself. The more branding, the less likely for it to go viral perhaps? This spot reminds me of the one Holt Renfrew did for their fall launch.
Read the LA Times article here