Thursday, November 27, 2008
I am trying not to be biased...but I think Starbucks has a winner with this one, if not only because it has the total scope of distribution to deliver this message in a meaningful way daily.
Plus, the GingerSnap Latte is beyond!
Watch the video. Check out JoinRED. And Happy Thanksgiving to our American friends.
Wednesday, November 26, 2008
Tuesday, November 25, 2008
Recession, Depression... it's all so, well, depressing.
But aren't you curious. What does it all mean?
The Boston Globe wrote this article entitled Depression:2009, what would it look like? (thanks to Vicki L for sending) .
It is an incredibly thorough look at the hypothesized outcome. It's a bit of a long read, but worth it.
By way of interest, did you know?
- early last month, the English bookstore chain Waterstone's reported a 200 percent increase in the sales of books on keeping chickens.
Monday, November 24, 2008
Sunday, November 23, 2008
Monday, November 17, 2008
A big congrats to my former alma-matter TBWA/Vancouver for winning best of show.
So simple, perfect and delightful.
Click here to see all of the winners.
And click here to see another fave.
But this one is a tad too similar to this one and not quite as brilliant... which won a Lotus 5 year ago.
(note you have to go into her print section and scroll to find Oasis.)
Sunday, November 16, 2008
Is OPI the perfect brand?
1. Product is awesome. good quality, lasts and looks good (even if I do it).
2. Clever catchy names. every season they pick a theme. France, Chicago, Holiday and the names follow suit.
Lincoln Park after Dark
Yes I can-can.
No, I am not really a waitress.
3. Market lockup (or distribution)
There are currently more than 9,000 day spas and 50,000 mani/pedi places in the United States and 1,300 days spas and approximately 4,000 mani/pedi in Canada, and the number of day spas has grown an average of 20 percent annually for the past eight years.
Rare is the outlet that doesn't have OPI products.
Manis and Pedis are a $6 Billion/year industry (US figures).
According to industry data, Americans today spend an average of $200 per person per year on hair care and nail care in salons.
Average price of manicure: $20
Average frequency: 23% of respondants visit a mini of 1 within a 6 month timeframe.
Why they return: cheap, cheerful, affordable luxury (HELLO!!! very recession friendly!!!)
This simple math will make you think about ditching your inventions for the next zipper and start thinking about getting nich on a mass opportunity.
US figure estimation:
50,000 nail shops x approx.100 bottles of colors x go through each color 20x//year = 100,000,000 bottles a year.
estimate that each salon purchases each bottle for approx. $4 wholesale:
$400,000,000 US revenue per year!!! Not including for personal sales.
Amazing Grace!! (that's probably a color...)
Thursday, November 13, 2008
This was filmed and then animated cell by cell by 65 animators.
He is my favourite artist... but must say, the smoking shocks me a bit.
Heartless from kwest on Vimeo.
Monday, November 10, 2008
Sunday, November 9, 2008
Wednesday, November 5, 2008
Tuesday, November 4, 2008
Monday, November 3, 2008
She is so fierce. I wish I was this sexy and confident every day.I also wish I was a Bond girl. Which is up there with wishing I was a world-class snowboarder.
Click here for a list of BGs
Click here for more photography from Miles Aldrige.
Click here to read about the next Bond flick, Quantum of Solace.
There are 21 Bond films and the franchise has grossed over $4Billion USD. Adjusting for inflation 1965's Thunderball with Sean Connery was the biggest box office success. source
Quantum of Solace opens November 14th and will be the 22nd installment.
And for the record, Denise Richards was the lamest BG ever. A real Bond Girl doesn't have her own reality television show later in life.