Wednesday, April 11, 2012

Old Birds, New Tweets. KRAFT's new Social media campaign

This has the potential to be amazing.
As someone who has paid TWICE for their mother to take computer classes, this has soft spot for me.

Kraft's new Old Birds New Tweet campaign is lovely, sweet and entertaining. Now... all I need is for them to get over the 'shock' of new technology and get going on great Kraft recipe tips. I'd love for these ladies to be really become icons for their contribution and perspectives, not their just their lo-fi musings in a hi-fi world.

Reminds me a little of a post I did a few years about music with an older generation... let me find it.

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