Its a Maslow's hierarchy kind of thing.
People love to get it on.
It feels great. Its not that I want to always mix business and pleasure but that's what marketing can be about too, getting people to feel a certain way... and why not make them feel like doin' it?
Check out two out there examples of selling sex... not even subtly. Literally, here it is on platter, sex.
The first one is drrrty - not for the faint of heart. The second one is very seductively sexy.
Diesel's XXX party promo... er, porno:
YouTubetook it down.... so check out Creativity On-line.
And Orangina did it best a few months ago:
Gotta love that animation let's you let your freak flag fly.