WWF - world wildlife foundation - in collaboration with DDB Brasil created this campaign.
Watch the TV and read another article here.
My POV is that unless one is doing a 'lest we forget' ad about 9/11, the holocaust, Tiananmen Square, Columbine....that those terrible tragedies shouldn't be used as a reference or belittle to tell a bigger or different story.
The Tsunami was terrible; was it more terrible than 9/11?No, it was different.
There are 1000 creative ways to tell the impact of the Tsunami, the force of mother nature, the importance of respect for both of those without having to crutch it against another tragedy.
I think its a cheap and lazy potshot.