I worked every weekend, including labour day. I became both a night owl and an early bird... honestly, there should only be the option to be one. I was part of a team that won a significant piece of business for the agency... despite being asked if I have ever taken a marketing class (it f'n sucks when wit trails behind me by about 10 minutes....ooh the responses I have crafted ever since) And I started school.
I am a proud student of OCAD University's Masters of Design program in Strategic Foresight and Innovation. And I LOOOOOOOVE IT!
My Dad has asked me to describe the program in 50 words or less, as he is tired of trying to explain to people what I am doing, and that no, in fact I will not be designing kitchens when I am done.
Well Dad, here is the ABSTRACT:
At the heart of the program is problem solving. Its not the traditional analog problem solving like there are two villages separated by a big river, now build a bridge. It is human-centric problem solving for more complex (wicked) problems. Global warming, aging and public transport, access to water in rural communities. It looks at problem solving by spending time where it counts by framing the problem, identifying stakeholders, before jumping into protyping and specific solutions.
Here are my 50 words:
I am studying how to deconstruct human/user/community centered issues with a focus on providing solutions to these complex societal problems. At the end, I will have some seriously amazing tools in my tool box to handle, identify, and ultimately find solutions for complex problems by using design principles.
And in the meantime, I get to hang around with a bunch of smarty pants, experiment and watch great videos like this that celebrate creativity and innovation.
Making Future Magic: iPad light painting from Dentsu London on Vimeo.
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