Rotman Design Challenge 2012

It has been a long while since I've posted.
Grad school will do that to you.

I wanted to share a little OCADU Masters of Design in Strategic Foresight and Innovation genius.
It came second place at the Rotman Business Design Challenge. It lost by 2 points out of 500!!! OCADU also took 3rd place with a great initiative called Branch Out. The most important part of the process was the learning (it was awesome to go through this again) and that we won for the most disruptive innovation... which in the end is the real cherry on top.

See the 2nd place presentation here

and for more about the Rotman Design Challenge.

Here was the submission video. I look like a freakin' Mrs. Potatoe head.. but otherwise its fine :)

F#ck or F#ck ya?

Take a read at the recent Fast Company article on the demise of the advertising agency. Evolve or die.