Love this. Love (RED). Love the inspired concept of creative consumerism and aligning something for yourself with something for someone in need. Win Win.
I am trying not to be biased...but I think Starbucks has a winner with this one, if not only because it has the total scope of distribution to deliver this message in a meaningful way daily.
Plus, the GingerSnap Latte is beyond!
Watch the video. Check out JoinRED. And Happy Thanksgiving to our American friends.