I have been holding back on posting lately because I have been rethinking how I want to leverage this blog... more to come on that late.
But this www.giveitaponder.com from LG is pure brilliance because:
- It found a fun insight, owned it and exploited it for all of its humour. Similar to a drinking and driving awareness campaign, this LG found something they could stand for, something that felt cellphone company agnostic and by advertising for the category this way - they actually expand their universe of influence and relevance become the text message experts.
- Seamless integration of social media
- Its target relevant. They knew their target and went for it. Target was probably 18years old... not 18-35....I can't say it enough. Know your Target people and be laser focused on them.