This is the impossible cool.
Sex, desire, aspiration, confidence all wrapped up a laced-haze of amazement.
Come on... all the cool kids are doing it. Jump in.
I am a NIKE girl. Their olympic ad brought me to tears last year.
But what makes Adidas a contender for my love is that they zag'd when they usually zig.
Culture is the hero, not the athlete within.
Sure, Beckham has a cameo... but he's not playing footie.
Katy Perry, Missy Elliot, Russell Simmons are at the party.
Adidas created an anthem for a cultral celebration... a celebration of optimism, aspiration, hope and newness.