I am a sucker for a nice smelling guy. It's likely a throw back to high school dances when Drakkar Noir was the in fragrance. Mmmmm.
And, I am loving the new Old Spice campaign. Honestly, Douggie Howser and LL Cool J in the same campaign!!! Kitchy, Cheesy, Funny...Viral.
From a viral component, they have created this SwaggerizeMe application which takes the campaign to the next level. Apparently it helps build our on-line profile. I saw the ad on Kanye's Blog...good targetting. (I still haven't received my email from them yet... perhaps being swagger-y means not returning emails)