An account planner I know was writing the bad ad for dealer promoted used cars. Essentially these are super great cars, all detailed, have warranties etc. and are now totally obtainable and being sold on the dealer lot alongside new cars.
Here are the two 'inspiring lines' what he came up with for the Bad Ad:
- Champagne Tastes on a Beer Budget.
- The hot girl in high-school is now in her mid thirties and a single mother.
The second one made me laugh out loud... but is it because it's super funny, or because (you never know) it may be my fate one day (although I would need to be in my mid 30s and have a kid). The truth hurts, but is bloody funny.
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